Page 9 Advertisements Column 1

Waikato Times, Volume 98, Issue 15341, 15 September 1923, Page 9

HOW TO GET Farmers Earn Unorganised farmers get what the merchants and speculators allow them to get. By organising control and applying marketing ability to their own business, farmers can GET what they EARN. . It is no use manufacturing cheaply a product ©f s'.!~!-ib quality unless the goods are "SOLD " right, and their full value realised. To forge the third link in the chain of profit, the N.Z.C.D.C. established its own London Office to supervise the marketing of its immense production. N This step has conferred more direct benefit upon the Company suppliers and upon producers in this Dominion than they aft yet aware of. London control gives the producer what he earns: — 1. By checking sales before arrival, and so * preventing the speculators' usual move of " bearing " prices before buying in. 2. By standardising prices through all agents, and so preventing cut-throat competition in the same goods. 3. By securing full v prices in times of scarcity, and easing the drop in times of plenty (wonderfully good work has been 1 done in this way: work that has meant hundreds of thousands of pounds to the producers.) 4. By feeding the market, and not flooding it. For the first time in history, this policy has provided continuity of supply to the retail trade, thus establishing a permanent trade, and goodwill with live distributors. This policy avoids the sacrifice of connection for months at a time with the consequent cost of regaining it. CONTINUITY OF SUPPLY IS A FIRST PRINCIPLE OF BIG BUSINESS - By applying the principles of big business, the producer will GET what he EARNS. But only his UNITED POWER will enable, this to be done. The New Zealand Co-operative Dairy Company Limited HAMILTON AUCKLAND PAEROA

I A GOOD CAN HS AS NECESSARY TO THE SUCCESSFUL DAIRYFARMER as A GOOD COW, "R.V." and "IDEAL" Milk and Cream Cans are the recognised standard of quality throughput Now Zealand. For durability and hard wear they have no equal. IMPORTANT.—AII Milk and Cream Cans manufactured by us carry our registered brands "IDEAL" and "R.V." , INSIST ON HAVING THESE BRANDS, they cost you no more than cans of Inferior quality. Manufactured by ALEX. HARVEY & SONS IM. AUCKLAND. SPECIAL OFFER OF AT GREATLY REDUCED PRICES. 6Jd PER LB, OR APPROXIMATELY 6/6 PAIR. MR FARMER! Don't have that gate tied up with wire any longer but gtrt * pair of HEAVY WROUGHT GATE HINGES FROM j. A. Cochrane &• C WHEELWRIGHTS, COACH AND MOTOR BODY BUILDERS, AND BLACKSMITHS. 21, BARTON STREET (Baok Of F.A.C.), HAMILTON,

PURE, WHOLESOME AND INVIGORATING,