Page 4 Advertisements Column 2

Waikato Times, Volume XL, Issue 3257, 13 May 1893, Page 4

N _A_B USE.. It is Gxtromcly common now-a-daya to find many wliat aro roally advertisements nuro and simple sorvod up to tlio public in the guiso of attractively-wwtten articles, ÜBuallv headed in Borne very taking mannei. ' This has been brought about bj the fact that tlio old-fashioned style of' advertisement writing will not do muoh good to any but tho newspaper or magazine proprietors, How often have we all been drawn into oaroful perusal of somo glowing account of hair-'jreath escape, interesting political essay, or something olso calculated to arrest attention, to find at tho end, alas! that the article is nothing but wlmt ia vulgarly termed a pntont medicino ' fako.' Readers aro gradually becoming more and more wary, ! and, woman-liko, instinctively, glanco at the conclusion of suspicious looking articles boforo reading; but oven then they are somctimos dctoyed into their perusal. To assure oneself of tho extent to which this system of advertising is new carried on, let the reader tako up almost any nowspaper and mark tho paragraphs which aro really nows in the proper sense of the term, and thoso which are in reality nothing but mero puffs* Tlio reader will in tho majority of instances find that nearly always tboro are about an equal number of each. If not exactly so, the advertisement division has it, Bat thoro is one form in which advertising in paragraph form is both interesting and certainly legitimate—that is, in such cases as where tho_ goods advertised are introduced fairly in, say, an acconnt deaoriptivo of mothods of _ manufacture, means by which adulterations or shams in manufacture and tho like can be detected j above all, particular caro being taken to avoid any unpleasant or unjust remarks regarding the goods produced by opposition manufacturers. It is in Buch praiseworthy manner that ShAblANd's Baking Powder is kopt before readers of [bis journal, and will be so until every* one in the colony his tried a tin of the 1 Moa' brand, a trade mark which most happily if phonetically pronounces what will be the result if tried. More will be required most assuredly, and the readers of tho advico regarding that important compound baking powder which is now found in every neusehold where food, cakes and pastry are desired, will find themselves well possessed of somo useful knowledge of what thoy are in the babit of using. Why with the '.;Moa' brand wife tion most indigestible; yes, even she will produce a most delightful cako which will make her husband thence forward a decided unbeliever o! the traditionary jokes regarding newly-weeded folk and even of the traditionary mother in-law, "ITO. 24" LAVENDER WATER. W.SOUTER&CO. SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, CMMBE _J) DM, SAMPLES SENT OR PRICES QUOTED TO ALL PARTS OF WAIKATO, Or delivered to trucks, at Auckland. Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED HOOT SEEDS SUTTON'S FINEST MASS SEEOS SUTTON'S NMOIEST CLOVER SEEOS ALL OF PROVED QUALITY AND HIGH VITALITY, At prices which defy competion foi Seeds of the highest quality. NOW ARRIVING: NE.W SEASON'S CLOVERS AND ENGLISE GRASS SEELS. NEW SEASON'S POVERTY BAT RYEGRASS CANTERBURY RYEGRASS AKAROA COCKSFOOT TARANAKI COCKSFOOT SUTTON'S MUSTARD SUTTON'S RAPE & SoUTIIKHN AND WAIKATO OA®. "El CORNSACKS ' TWINE SHEEP DIP Farm and Machine Oils, TlMßEß—Kahikatea, Kauri, Rimu, ant Totara; and Posts of all descriptions Agentß for CAMBRIDGE fULLROLLER MILLS, LION FLOUR, BRAN, SHARPS, NUIRITIA (Patent Decorticatec Wiieatmeal). KEMPTHORNE, PROSSER & CO,'B N.Z. DRUG COMPANY'S MANURES & GUANOS Ex store and ex ship. List prices,

LAWES' 36 PER CENT. SUPERPHOSPHATES £6 15/• delirered to trucks, Auokland. BONEDUSTS,SUPEPHOSPHATES, OUAROS All Lines in Stock at advertised priced. Farm Implements (Catalogue Prices) McCormick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co,'s, Wallace, Howard, Hornaby, P. and D. Duncan, Planet Jr. CHAMPION PRILLS. IMPROVED SHARES gPECIAL NOTICE. Grass Seed! Grass Seed I ROBERTSON BROS, having just to hand a large assortment of GRASS SEEDS (Ryegrass, Cocksfoot, and Clovers), are prepared to quote Bame at lowest market rates. Bonedust, Superphosphates, Special, and Chemical Manures at lowest prices. A large stock of GRAIN SACKS on hand, for sale cheap. *3" Note the address— ROBERTSON BROTHERS, Uppor Symond-strect, Auckland. Telephone 422. WP E I R 0 E • Fruiterer, &0., CAMBRIDGE, Has removed to more commodious premises, in Duke-street, where he will bo pleased to supply the wants of his customers. Everything of t best quality. Smokrd Fi3it Fresr iE.vr.RV Wkf-k.