Page 4 Advertisements Column 2

Waikato Times, Volume XXXIX, Issue 3199, 24 December 1892, Page 4

Notices. N ABUSE. It is extremely common now-a-days to fii d many what are really advertisements pure and simple fcrved up to the public in the guise of attractively-written articles, usually headed in some very taking mannei. ' This has been brought about b\ the faet that the old-fashioned style of" advertisement writing will not do much good to any but the newspaoer or magazine proprietors. How often havs we all been drawn into careful perusal of some blowing account of hair-breath escape, r interesting political essay, or something else calculated to arrest attention, to find at the end, alas ! that the article is nothing but what, is vulgarly termed a patent medicine ' fake.' Readers are gradually becoming more and more wary, and, woman-like, instinctively, glance at the conclusion of suspicious looking articles before reading ; but even then they are sometimes ifrcoyeil into their perusal. To assure oneself of the extent to which this system of advertising is now carried on, let the reider take°up almost, any newspaper and mark the paragraphs which are really news in the proper sense of the term, and tho.-<o which are in reality nothing but mere puffs. The reader will in the majority of instances find that nearly always there arc about an equal number of each. If net exactly eo, the advertisement division has it. But there is one form in which advertising in paragraph form is both interesting and certainly legitimate—that is, in such cases as where the goods advertised are introduced fairly in, say, an acconnt descriptive of methods of manufacture, means by which adulterations or shams in manufacture and the like can be detected ; above all, particular care being taken to avoid any unpleasant or unjust remarks regarding the goods produced by opposition manufacturers. It is in such praiseworthy manner that Siiakland's Bakin'R Powder is kept before readers of this journal, and will be so until everyone in the colony has tried a tin of the ' Moa ' brand, a trade mark which most happily if phonetically pronounces what will be t.he result if tried. More will be required most assuredly, and the readers of the advice regarding that important compound baking powder which is now found in every household where food, cakes and pastry are desired, will find themselves well possessed of some useful knowledge of what they are in the babit of using. Why with the '.Moa ' brand even the traditionary newly wedded wife who is supposed in pvery instance to bring forward the traditionary cake of constitution most indigestible ; yes, even she will produce a most delightful cake which will make her husband thence forward a decided unbeliever of the traditionary jokes regarding newly-weeded folk and even of the traditionary mother in-law.

SKp O R "ITO. 24:" LAVENDER WATER. wTsouter & CO. SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, CAMBRIDGE AND OHAUPO, iggr Prices quoted to all parts of Waikato, or on trucks, Auckland. Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED ROOT

SEEDS gUTTON'S gWEDES Sutton's Crimson King Sutton's Champion Purple Top Sutton's Purple Top Stubble Sutton's Hardy Purple Top Sutton's Hardy White Sutton's Corners Taunton Sutton's Green Top Yellow Sutton's East Lothian SUTTON'S YELLOW-FLESHED rpURNIPS. Sutton's Perfection Sutton's Favourite Sutton's Purple Top Scotch, or Aberdeen Sutton's Green Top Scotch, or Aberdeen Sutton's Dales' Green Top Hybrid Sutton's Fosterton Hybrid SUTTON'S FLESHED rjpURNIPS. Sutton's Imperial Green Globe Sutton's Devon Greystone,or Mottled Globe Sutton's Purple Top Mammoth Sutton's Pomeranian White Globe Sutton's Hardy Green Round BEST ENGLISH RAPE, MUSTARD, RIBGRASS AND FESCUES. Agents for the Cambridge Roller Flour Mill's LION FLOUR, BRAN, SHARPS, NUTRITIA (Patent Deeorticatec Wheatmeal). KEMPTHORNE, PROSSER & GO.'S N.Z. DRUG COMPANY'S MANURES & GUANOS Ex store and ex ship. List prices.

LAWES' SUPERPHOSPHATES, BONEDUSTS,SUPEPHOSPHATES, GUANOS All Lines in Stock at advertised prices. Farm Implements (Catalogue Prices) McConnick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co.'s, Wallace, Howard, Hornsby, P. and D. Duncan, Planet Jr. CHAMPION DRILLS. improved shares "pMTZGIBBON, *gON Civil Engineers & Architects, NZ GOVERNMENT INSURANCE BUILDINGS, 91 Queen-street, Auckland. Telephone No. 520. SELECT REGISTRY, Upper Queenatreet, Auckland (late Y.M.C.A. Buildings.— MISS McKENZIE, Proprietress, respectfully informs employers and employees that she is prepared to book engagements. Every care taken to satisfy her clients. H. F. WINDSOESURGEON DENTIST (By Exam.), LATE KEMPT AND WINDSOR SHORTLAND STREET (opposite General Post Office), Telephone 377.