Page 4 Advertisements Column 2

Waikato Times, Volume XXXIX, Issue 3154, 10 September 1892, Page 4

Notices- " Vkky Goon : Very Excellent Good." " As You Lire It." <> o\v do you pronounce S-ii-a-r-JIA 1.-a-N-I-V B-A-K-I-N-G P-O-W- j n-R-it ? " queried one housewife «f auoiher. ' Sharland's Baking Powder, promptly replied the other. ' How else could you pronounce it ?' ' I pronounce it ' most excellent,' i was the witty rrjoinder. Speaking of baking powders, a scientific exchango explains that ' tlie various baiting powders of commerce are employed to produce an artificial evolution of carbon dioxide, to support that produced in the dough by the action of the yeat.t. The composition of baking powders varies considerably. It appears to be most convenient to produce the carbonic ac>'d by the action of hydrochloric acid on sodium bicabonato pincc in this way salt, which ' is in any easo necessary, is formed. Another widely-used material is ammonium carbonate. It has been hitherto I assumed that this substance after aidinfr in making the dough rise was volatilisec by the heat of the oven. Dr. Endemann has, however, found tlsat tho ammonia is by no means all removed, but lemaius more or less completely united with the gluten. This result was communicated to the Association of Chemists assembled at Washington in August, 1891, and although tho presence of ammonia is not a source of danger for the consumer nearly all tho chemists present agreed in discouraging the use of ammonium carbonate in 1 baking powder.' j It is a true saying that ' what the eye ' does not see the heart does not grieve over,' but at the same time it is quite as well that we should carefully avoid any articles used in the preparation of food which are not healthful. Looking at the enormous trade now done in baking powder, users should be careful to select a good brand and keep to it. for it is on record that in the United States particularly alum and other chemicals not at all suited to improve the delicate orgins of digestion are freely used. Whose are good baking powders ? In settling this question, we must not be too much guided by puffy testimonials couched in very glowing terms, nor—although it is necessary now-a-davs, in order to make any good preparation known, to advertise freely until such time as all possible consumers are practically acquainted with its value—rely too much on newspaper advertisements. Nowhere, perhaps, more bo than in the States is the baking powder advertising war raging fiercer. For instance, and to show the extent to which this rivalry exists, we note a reference to the subject in a recent number of the Oil, Taint, ami Drug Reporter. The Reporter merrily notes that in one paper the purest baking powder in the world is made in Chicago, and the vilest of all ammoniacal poisons is dispensed in New York ; while in another organ, evidently subsidised by an opposition company, the verdict is reversed in a very decided manner. Do not, therefore, be altogether led away by flashy advertisements, but test for yourselves. ' Indigestion doth make brutes of us all,' and many a deed, afterwards bitterly repented, has been committed when the mind was upset by food made with faulty, not to say injurious, materials. ' How do you pronounce Si-ii-A-it-l-a-k-d's B-a-k-i-n o P-o-w-d-e-r ?' ' I pronounce it most excellent. It is a perfect preparation, healthful, and most satisfactory to use.' J jgY CROFT & Q 0., (LIMITED) Nolify the Public that they are now MANUFACTURING A NEW PORRIDGE MEAL Which supplies in an exceedingly pleasant form the ELEMENTS OF FOOD REQUIRED TO SUPPLEMENT THE USE OF PURE WHITE FLOUR And should be eaten by EVERYONE THE YEAR ROUND. IT IS WHOLESOME, NUTRITIOUS, EASILY DIGESTIBLE, And unlike most Foods which are said to possess these qualities, ! IT IS REALLY , A DELICIOUS FOOD. | IT IS EASILY PREPARED AND 1 RELISHED BY CHILDREN : AND ADULTS ALIKE. May bo obtained through any grocer in ' bags of Gib and 251b each. J. BYCROFT & CO (LIMITED), OITY EOLLEE MILLS, AUCKLAND. 1 ,ATIONA L o X E L , CAMBRIDGE. EVERY CONVENIENCE FOR TRAVELLERS & TOURISTS. Best Brands only of Wines and Spirits kept, 1 tar Good Sample Rooms for travellers, aud Nearest to Railway Station. BILLIARD ROOM. Experienced Marker. " Z3T Good Stabling and Paddocks, tes 1 ARTHUR" BACH (Late of Criterion Hotel, Cambridge, acd Royal Hotel, Hamilton), PROPRI K T Q R. t NY PERSON found TRESP VSS- ~\ ING with dogs on the Kereone i Estate will bn PROSECUTED. ; JAMES GORDON.