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Waihi Daily Telegraph, Volume XXXVI, Issue 9062, 22 April 1937, Page 4

The late G. K. Chesterton, the wellknown journalist and author, may not have cared much for "cakes and ale," he preferred tobacco and ale and was a keen judge of both. He loved a good cigar, but loved his merschaum no less. His favourite 'baccy it seems was a blend of his own, doubtless very "grateful and comforting" after a hard day's work. This same tobacco appears to have resembled in some respects New Zealand's famous Cut Plug No. 10, but differed from it in one most important particular—it wasn't "toasted." As to that, the world's only toasted tobaccos are those grown and manufactured within this Dominion—Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead Gold and Desert Gold. Now you cant go on smoking the ordinary tobaccos for any length of time without getting a burned tongue or other ills. But you can puff "toasted" as freely as you please; it won't burn your tongue, irritate your throat, affect heart or nerves. Where can you find its equal for flavour, aroma, comfort and enjoyment? *