Page 2 Advertisements Column 4

Wanganui Herald, Volume L, Issue 14745, 26 October 1915, Page 2

IT IMPROVES A DRINK. MAKES IT LIGHTER, BRIGHTER. Bubbling with natural gas, and being pure, delicate, palatable, Wai-Rongoa improves a drinuk wonderfully. It imparts vitality, freshness, adds a touch of healing, makes a drink lighter, brighter, nicer. Call for whisky and Waillongoa—the perfect combination. Clubs, hotels, stores, chemists.

NEWSPAPER ADVERTISING. Mr. A. E. Chamberlain, of Chicago, dealing with the subject of newspaper advertising, says:— “No other medium can give you all the following Qualities found iq newspapers.” 1. “Newspaper advertising covers either the local field or the entire country.” 2. “Newspaper advertising makes possible local co-operation between newspaper and advertiser.” 3. “Newspaper advertising makes possible advertisements that are up-to-thc minute, and are always under your control.” 4. “It offers the greatest economy of advertising space.” 5. “Newspaper advertising is placed in juxtaposition daily with events of city? State, Country, and world-wide interest.” 6. “Newspaper advertising is carried into all the houses of all the people all the time.” Judicious newspaper advertising is one of the secrets of commercial success. TF «m need anything in the way of Pong* or .