Page 3 Advertisements Column 1

Wanganui Herald, Volume XXXII, Issue 9403, 1 April 1898, Page 3

Cash versus CREDir.— A few business houses in New Zealand are continually flaunting before the public the advantages to be derived from suppoiting their socalled cash system. These self-dubbed philanthropists, with unblushing affrontery, claim that the publio are called upon to pay from 10 to 20% more to old-estab-lished and reputable firms — giving a judicious amount of credit— than cash traders say they charge for their goods. On the surface many of their claims appear feasible and advantageous. It is pointed out, no bad debts are made, no high-paid staff of bookkeepers is required, consequently, with less expense, a minimum rate of profit is put upon their goods. It is interesting in this connection to note tl'at all sorts of artifices are resorted to to hoodwink the public. Systems of doing business aro proposed involving double the expense in the clerical department than the old method carried out by those doing what is termed a credit business. It would be supposed that those who \v ish to be considered philanthropists would extend a small measure of generosity to their employees. But we find such is hardly tho case, for in many instances the assistants are juniors and paid starvation wages. Under these conditions these "lovers of humanity" appear to be a strange combination of selfishness and deception. In the midst of all there is an old-established firm amongst us who does business on legitimate and sound principles. We allude to Messrs J. Paul and co. This firm, in addition to having an extended practical experience, employs a buyer in London to purchase novelties as soon as introduced into the European centres of fashion. There is no firm in New Zealand who can buy more advantageously, or who sell the same higholass good cheaper. There are no middle men's profits, everything being purchased direct from the manufacturers. All the departments are headed by adults of experience, who are paid living salaries. Cash purchasers are allowed a discount of 5 per cent, and monthly accounts are, conceded 2i per cent off. That the public appreciate Messrs J. Paul and Co.'s efforts is self-evident, seeing they do by far the largest soft goods business on this coast, and are determined to retain the confidence of the people by offering nothing bnt the very highest quality goods at prices not to be beaten in any part of the colony. The publio should give the above subject their most earnest attention, as it will pay them to do so, and disabuse their minds of the idea that they can buy cheaper from any of these so-called " cash traders." Many firms have come to Wanganui during Messrs J. Paul and Co.'s business career with great anticipations, have gone up like a rocket, and in- many instances have come down with the stiok. —Advt, ' k l