Page 6 Advertisements Column 3

Wairarapa Daily Times, 23 February 1935, Page 6

“I am going on a pilgrimage to Elstroe to study good taste,” said Mr King Vidor, tlie United States film director, recently. Mr Vidor declared tliat Hollywood producers do not like experimenting with different types of pictures. In his opinion they prefer stereotyped stories, hosed on previous hox-office successes. "Increasing doses of vulgarity,” ho said, "are tossed into the majority of the new productions like preservative into food—to prevent staleness.” If Mr Vidor came on a xfilgrimage to New Zealand he could study good taste in tobacco as afforded by Bed Shield (Da-rk) and Blue Shield (Medium), which are New Zealand Tobaccos at their best. They are delightfully wholesome and satisfying to smoke because they have been toasted to a turn, which means the qualities of the leaf have been fully developed. Bed Shield (Dark) and Blue Shield (Medium) are obtainable everywhere in 2 oz. tins, 1/7, and in handy onepound canisters. 65