IT PAYS TO ADVERTISE

Waimate Daily Advertiser, Volume XXIII, 3 February 1923, Page 5

IT PAYS TO ADVERTISE

DAY AND MARTIN'S DISCOVERY. FIRM DICKENS MENTIONED I London, January 21. j “Thirty years ago we had the j world at our feet,” said Mr Burlison, i the managing director of Day and Martin’s, the one-time famous black- ; ing manufacturers, “but when the , change from blacking to polish came we neglected to keep our name be- ■ fore the public.” This was a frank confession that | the now historic firm finds itself in I difficulties. A meeting of the shareholders postponed a decision to deal with the assets pending a final effort to raise money to save the business. Mr Burlison said “We failed be- ' cause, "’e did not advertise.” | Day and Martin’s are mentioned in Dickens. ___________