ADVERTISING

Waimate Daily Advertiser, Volume XVIIII, Issue 447, 15 November 1916, Page 1

ADVERTISING

AND THE BEST MEDIUMS TO USE. I, R. Parsons, aave r ltaing manayer of Carson, Pirie, Scott and Co., an important American traang concern, r ecently spoke of the amount of moirey which shoulL bo spent in ac'ive-rU'siii"- He believed that 3 1-2 or 3 p e r cent, on the gross business cone i'a about the right amouiit, saying in part:— • "If a stor» tJoes not advert.Be enough to make the oaily happenings «f i ; s bu-in f Jßs known or to keep the puhlic informed of ■ the advantages of every kind which it offers, whether they be of monetary or simply educational consideration, that stor» is jivs-ns much lacking in its plain- duty to public as fe the store which resorts |o methods ' of overexploitation. 1 ' I "Th* fact that regailers are I spending from 80 sto 93 per cent. I of their appropriations in the daily j papers shows that they have; learned the ' w here' of advertising.™ ,