IMPORTANT FACTS ABOUT JAM.

West Coast Times, 20 November 1914, Page 2

IMPORTANT FACTS ABOUT JAM.

WHAT THE LONDON “TIMES” SAYS.

WHY " K ”, JAM BEATS ALL.

'J’HE famous London “Times” is an undisputed authority on every subject with which it deals, and therefore every housewife will he interested to know what the “ Times ” says about Jam. In its special Food Number, issued on June Bth, 1914, it says “ Whilst it would be too much to claim that commercial jams are invariably better than, those made at home, it would be safe to affirm that better jam can be and is made in factories than it is possible to make privately. In the factory the jam boiler works year in and year out under nearly constant conditions, whilst the amateur employs her skill but seldom, and has no properly organised cooking plant. Boiling over a fire or gas is an inferior method to the use of steam for two reasons ; it takes longer, or, in other words, there is more time in which the flavour of the fruit is dissipated in the air, and the colour of the jam, even though no actual burning takes place, is darker. . . A town dweller buying fruit frojp a shop will not get it in as good condition as the manufacturer who buys on the market, still less when, as is very often the case, fruit is delivered from the farm rieht into the factory.” The moral of the above is simply this: Buy “K” Jam, the best Jam made anywhere. “K” Jam is prepared from sun-ripened fruit delivered freshly from orchard to factory. The “K ” Factory is situated in the heart of New Zealand’s finest fruit district, and it is the largest and most up-to-date in the Dominion. “K ” Jam is made under ideal conditions, and is guaranteed absolutely pure. Therefore, yon cannot do belter than buy “K” Jam always.