MORE N.Z. BUTTER TO BE MARKETED UNDER A BRAND

Wanganui Chronicle, 2 September 1950, Page 5

MORE N.Z. BUTTER TO BE MARKETED UNDER A BRAND

WELLINGTON, Aug. 31, (PA).— Steps to achieve identity for New Zealand dairy produce when it reaches the consumer in Britain are bing taken by the Dairy Products Marketing Commission. The chairman (Mr. W. Marshall) told the Dairy Board conference that the Ministry ol Food had agreed that a proportion of New Zealand deliveries be purchased from the packers stores, repacked bearing the New Zealand ‘Tern leal" brand.

This principle had been accepted to apply to up to 100 tons a week. He described the measures which some of the large distributing firms in Britain were taking to give the people the choice of the country of origin when I hey bought their butter but there could be no guarantee that New Zealand butter would reach the consumer branded as such. He understood that at present about 40 to 50 per cent, of New Zealand butter sold in British shops was still identifiable. Experiments had been made with packing in aluminium tinfoil and he was very pleased with the turn out of some of these products.