Page 2 Advertisements Column 6

Wanganui Chronicle, Volume 90, Issue 57, 9 March 1946, Page 2

LORNA LONDON SAYS “I’M CALLING ALL HOME DRESSMAKERS THIS WEEK!” Dear Home-Sewers who live Here is a material which town out of town, and are unable to people are much Intrigued with make frequent trips into towp to and they are buying it to make shop, Ido want you to remember pleated skirts, frocks, ensembles that my personal service is yours and kiddies' warmer wear. Min. for the’ asking. lam always de- Woollen, 16/11 per yard—all wool lighted to shop for you in our big and light in weight. Shades: Royal, store. Consult me as to fabrics. rust, saxe, reseda, dusky, bottle colours and prices—from thimbles, green, wine, powder, black and buttons and needles to the match- navy. ing of materials and threads and • • • colours. You will find it will save you a lot ot trouble and time to Min. Fancy Worsted, 18/11 per avail yourself of this service. yard. This fabric makes marvellous suits and frocks, and sueh a • • • nice light weight, too; just what you'll be needing at this in between All ot us at Londontown are on season of the year. our toes to be of help, not only to our town patrons, but to you who • • • live in the country. Remember that . . we are as close to you as your U it s a Herringbone Tweed nearest post office; and if you you're keen to have this year for make it a habit to read these your costume or coat, we have columns of mine every Saturday colourings to suit the kiddies as and make up your mail order list well as grown ups. Try to make from it you’ll find it of the greatest room in your list for a length of this benefit to you. Let these columns lovely material; you can border with be your shop window. And re- confidence, knowing you’ll always member also, we feel sorry you look right, per yard, can't come in yourself. We know ' you’d like shopping here often; it's • • • a pleasant store has an atmosphere all its own. It seems some- Ideal for topper or overcoat this how different from all other stores, season will be the lovely brush and I think that difference is wools, and we have a line in fawn summed up in the words "friendly shade, 54in. for 17/9 also another service.” lovely saxe blue, 48in., for « q • e • per yard. The reason people pass one door 'To patronize another store Navy Coating, Min., 17/S per ... yard. This is pure wool, and makes is not because the busier place up v£ry smartly indeed . has better silks, or gloves, or lace • • • Or special prices, but it lies . , . . Min. Bruce Coating, 18/11 per In pleasant words and smiling yard This woollen * has such a eyes ’ smart weave—cold print cannot do The only difference, I believe, jt justice: and it wears so well, too. Is in the treatment folks receive. Shades: Scarlet, rose, camel, rust, blue and fawn. Well let's get on to our Dress Marvellous for kiddies' coats Is Materials, which is the subject of this Min. Imitation Harris Tweed, all my space this week. It is writ- in fawn and rose shades only, ten for “any woman worth the love 11/X P er yard, li coupons, of a man.” There's a difference *■>/ J between being chic and plain ex- e • e travagant. Any woman worth the love of a man wants to look smart Checked Tweeds suitable for and well dressed for him. But any frocks, skirts, suits, coats and coswoman also wants to spend his tumes, we have in every pattern money carefully, thoughtfully. For imaginable, priced from -f L /ll many years now our Dress —in 54in. width. *"/ ** Materials Department' has maintained a “better value” policy in e e e fabrics and silks. And this new Autumn Winter season we are now Min. Navy Serge, the famous heralding in, notwithstanding im- Priestley's make, so suitable for port restrictions, will be notable for skirts, gymns, and costumes, being materials more beautiful and more such an ideal weight, and so longbrilliant than ever .. . and prices wearing, is per yard, are again the "better values" hundreds of Wanganui women have • • • learned to expect at Londontown. I think I have given you enough • e • suggestions for your "New Season’s” dressmaking—and you'll You'll be thinking of autumn love all the materials I have chosen weight frocks and new season's for your selection. Never before coats right now: so here’s a lovely have woollen materials been so frocking to start off with; a 54in. clever, colourful, and charming; Wool Crepe. This is an extra nice they are warm, light as a feather light weight woollen suitable for and soft as a bunny's ear. frocks, light weight coats, and ensembles—shades, wine, black, saxe, • • • nut brown, forest green—/•» per yard. J g 0 j s ] ia u conclude this week • • • with this a new lease of life in one of these new'Autumn Remember, it’s 11 coupons per woollens—the lovely new colours yard you have to send for 54in. are so fresh and vital and ever so materials and 1 coupon per yard young-making. for 36in. width. • • • If you have been remiss in getting your share of our fabric Maybe you have the children in treats, this is the time to start, mind, and now the nights arc Make out vour mail order list now, chillier this material should inter- and drop j t in the mail box righ t est you, because it's so beautiful awa5 r , addressed, of course, to for children’s warmer frocks or for "MISS LORNA LONDON, Box 37, your own lovely night wear. Umon Wanganui.” Twill, it is called, and it's 10/3 per yard and 36in. in width. It is really • • • very much like a Vyella, with all the charm and durability of that Do niake a point o f viewing our famous fabric; it is really nice and lovely new season’s frocks and comes in pastel shades ot sky, coats if you should be able to manlemon, pink, nil, peach and cream, age a trip into town. • • • Cheerio till next week, So you're going to make your , own winter dressing gown, and » you'd like a suggestion Here it is zi ff* —a 541 n. checked brushwool, backgrounds of teal and green—so s' lovely and just the very thing! _ A/ y' 16/6 Z UIU