THE MORNING POST
’pHE merging of the Morning Post into that of the Daily Telegraph brings forward once again the truth that there can be no “control of the Press’’ by other than the public. The Morning Post had an honoured tradition behind it, it had a staunch support in the aristocratic and pseudo-aristocratic sections of the United Kingdom, and it had the backing of wealthy owners, and yet it failed. It failed because it did not give the public the news that it wanted. The featuring for too long the attitude of Mr. Winston Churchill in respect to India lost thousands of readers to the Morning Post, and the continuance of the dominance of the chief shareholder, as Lord Beaverbrook once cuttingly observed, truncated the usefulness of this wellrespected journa'. The wider appeal of the Daily Telegraph supplanted the narrower competitor. It is the penny' purchaser who is the Press Dictator in a country with a free Press. And it is this fact which causes people who are not supported by the majority of their countrymen to rail against, the Press.
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Bibliographic details
Wanganui Chronicle, Volume 80, Issue 254, 26 October 1937, Page 6
Word Count
182THE MORNING POST Wanganui Chronicle, Volume 80, Issue 254, 26 October 1937, Page 6
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