CHRISTMAS SHOPPING

Wanganui Chronicle, Volume 79, Issue 279, 25 November 1936, Page 6

CHRISTMAS SHOPPING

BUSY PERIOD EXPECTED PREPARATIONS IN HAND DEMAND FOR QUALITY I Wanganui retail and wholesale firms are at. present engaged in making arrangements for what is confidently expected will be one of the busiest Christmas shopping periods for some years. Huge stocks of articles cal/, iated to make an appeal as Christmas presents are now being manufactured I.n the Dominion or are en route to I New Zealand from overseas countries. 1 The volume of Chri. ’***<» shopp ng done by people with friem.., and relations abroad indicates that there will be a tendency to spend freely for the approaching festive period and that goods of a higher quality will be sought after. During the years wher | there was a general tightening o; j purse strings, the question of pr.cr was of greater consideration to purchasers than quality. I Although the demand for quality articles will be greater than for many years, retailers are ordering large sup plies of moderate and low-priced goods for which there will still be u good market. In these two classes Christmas shoppers will have a wid.range of art.cles to choose from. Shop win lows in many instances have ai- | ready been dressed with goods of jChristmas appeal while a number ol | people have made a stall with I heir shopping. | "The coming Christmas shows every indication of being an excellent one | for trade," stated a business man yes- ■ lerday. "J'here appears to be an air of great confidence in the future oi the country and as a consequence ipeople seem to have more money to spend. We ant cipate that our Christmas trade this year will be the best for a number of years." j Christmas Eve is now just over four [weeks distinct and shopkeepers are [again appealing to the public to make 'their purchases early. Many people postpone the purchase of their holiday requirements until the last, minute with the result that there .s a last rush of late shonners.