NEW ZEALAND FRUIT

Wanganui Chronicle, Volume 79, Issue 11, 14 January 1936, Page 11

NEW ZEALAND FRUIT

MARKET IN SWEDEN INDUSTRIALIST’S VIEW WELLINGTON, Jan. 11. Sweden as a potential market for New Zealand fruit was mentioned yesterday by Mr. J. S. Edstrom, a prominent Swedish industrialist, who is at present in Wellington. Fresh fruit was needed by Northern Europe during the springtime, he said, and Sweden at present imported fruit from California and Canada during other seasons, while spring supplies were being obtained from South Africa ami Australia. Sweden,, said Mr. Edstrom, was second only to Great Britain as a buyer of imported fruit. She imported, in fact, more than the rest of Europe combined. New Zealand supplies to the value of several thousand pounds found their way, mostly through London, into Sweden, which country was possessed of considerable buying power largely because of the favourable conditions there. Living was cheap and workmen well paid, so much so that they could afford to spend money on such luxuries as motor-cars, cinemas, and imported fruit.