Page 5 Advertisements Column 4

Wanganui Chronicle, Volume 79, Issue 167, 19 July 1935, Page 5

Ji ~ = * BUYING POWER It is necessary for advertisers | j[l to take cognisance of the simple i | fact that people unable to buy I ij are not prospects for advertised J Though we deplore the condi- j J lions that have made a portion il of our populace under consumers, i I we must remember that these | ' people cannot re.-pond to the sales appeal. Advertising must coneeutrate ami exert its greatest pressure on the people who are able to acquire at the advertised price. Wherever you find good sales I possiblit ics in Wanganui and district today, there you find | 'j “The Chronicle’ 7 .... the morning newspaper that delivers I to the advertiser the maximum purchasing power for each shil- ! ling invested in spare. •’Till: CHRONICLE'’ Wanganui’s Leading Daily, for | Assured Results. II Let ‘‘The Chronicle’’ convey jl your sales message to a public with definite buying power. I