BABY WEEK CAMPAIGNS

Wanganui Chronicle, Volume 79, Issue 31, 6 February 1935, Page 12

BABY WEEK CAMPAIGNS

EMPIRE-WIDE COMPETITION. The object of a baby week campaign is to promote in every way possible right ideas and ideals regarding ' fatherhood, motftrhood and the ‘wellbeing of infants and little children, and a local baby week campaign is a form of propaganda which by reason of its very intensity is calculated to have great effect. The British Isles, under the auspices of the National Baby Week Council, has led the way in baby week celebrations, and the movement is steadily spreading throughout the British Empire. The National Baby Week Council, in Great Britain, awards annually a hand-some silver challenge shield for the most effective local baby week campaign held throughout the Empire, including the Irish Free State, but excluding the United Kingdom. Conditions vary enormously (throughout the Empire, and therefore each campaign 'is judged on its merits, particularly in J relation to the way in which it is devised to meet the peculiar eircuni- ! stances of the district it is to cover. I The campaign must be held between (June l t 1934, and such, time as will

enable the records of the campaign to be received by the National Baby Week Council Office, London, on or before June I, 1935, or, in the case of Australia and New Zealand, .June 14. Information and copies of the regulations for intending competing committees in the Dominion may be obtained fro the Director-General of Health, and the Director of Child Welfare. Wellington, or from the Royal Society for the Health of Women and Children (Dunedin.