QUALITY GUARANTEED
VALUE OF PROPRIETARY BRANDS. “To-day reliable and well-known vertised proprietary brands carry considerable prestige, because in the majority of cases they have won the public confidence and maintained this confidence by their merits in actual use to such an extent that the “just as good’ argument fails to impress people when a substitute is offered,” said Air. F. J. Lloyd, in a lecture to the Wine Trade Club in London recently. The well-advertised proprietary brands were a guarantee of quality, he said.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/WC19320520.2.86.6
Bibliographic details
Wanganui Chronicle, Volume 75, Issue 117, 20 May 1932, Page 9
Word Count
84QUALITY GUARANTEED Wanganui Chronicle, Volume 75, Issue 117, 20 May 1932, Page 9
Using This Item
NZME is the copyright owner for the Wanganui Chronicle. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence (CC BY-NC-SA 4.0). This newspaper is not available for commercial use without the consent of NZME. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.