Page 11 Advertisements Column 3

Wanganui Chronicle, Volume 75, Issue 41, 18 February 1932, Page 11

AMUSEMENTS THE DUCHESS (The House of Selected Pictures.) TO-NIGHT AT 7.55 TO-NIGHT Final Screening of that Great Comedy “CHARLEY’S AUNT” Starring CHARLES RUGGLES TO-MORROW and SATURDAY * ‘ COMPROMISING DAPHNE ’ ’ With CHARLES HICKMAN and ALL-BRITISH VAUDEVILLE “ELSTEE CALLING” First Screening in Wanganui. Constellation of Famous Music Hall Stars.

What is Circulation? EGITIMATE circulation must consist of copies sold singly at a a ' r pr ‘ ce ’ f° r sa^e genera ' contents ’ 10 P eO Pl e whose buying power is sufficient to purchase the goods that are adver-ilU-LyW tised in it. There are at least five factors that make quality in circulation from the standpoint of advertisers: 1. The number of actual readers. 2. The buying power of these readers. 3. The length of time that the publication is in use by readers. 4. The confidence of the readers in the reliability of the publication. 5. The right class of readers for the purposes of the advertisers. If circulation does not mean possible buyers, it means nothing. The advertiser is wasting his money.’’ From "The Cficiencj) Magazine." “The Wanganui Chronicle” has the largest daily circulation on the West Coast of the North Island. The “Chronicle” circulates among readers with the highest average purchasing power, and is the only daily newspaper received into large numbers of country homes. The morning daily country newspaper has the longest life. It is delivered into the home in the early morning hours and is available for reference all day. It is read thoroughly by womenfolk, who influence practically all of the buying done by or on behalf of the family.