Page 11 Advertisements Column 3

Wanganui Chronicle, Volume 75, Issue 12, 15 January 1932, Page 11

AMUSEMENTS

Polishing becomes a light, easy task when you use “TAN-OL.” Imparts a bright, lasting shine to floors, furniture, linoleums and footwear. At all stores.*

What is Circulation? EGITIMATE circulation must consist of copies sold singly at a air pr ‘ ce ’ f° r sa^e genera ' contents ’ t 0 P e °P' e whose fij buying power is sufficient to purchase the goods that are advei • tised in it. 1 here are at least five factors that make quality in circulation from the standpoint of advertisers: 1. The number of actual readers. 2. The buying power of these readers. 3. The length of time that the publication is in use by readers. 4. The confidence of the readers m the reliability of the publication. 5. The right class of readers for the purposes of the advertisers. If circulation does not mean possible buyers, it means nothing. The advertiser is wasting his money.” From "The Efficiency) Magazine. ' “The Wanganui Chronicle” has the largest daily circulation on the West Coast of the North Island. The ‘‘Chronicle’’ circulates among readers with the highest average purchasing power, and is the only daily newspaper received into large numbers of country homes. Ihe morning daily country newspaper has the longest life. It is delivered into the home in the early morning hours and is available for reference all day. It is read thoroughly by womenfolk, who influence practically all of the buying done by or on behalf of the family.