TRADE PROSPERITY.

Wanganui Chronicle, Volume 74, Issue 114, 16 May 1931, Page 1 (Supplement)

TRADE PROSPERITY.

Advertisement is the life stream of progressive trade,” said Mr Justice McCardic, in an address at a meeting of the National Advertising Benevolent Society. “It announces. It proclaims. It creates and broadens demand. It strengthens and develops the sources of supply. The vital importance of advertisement is recognised on all hands. It has become one of the basic essen Gals of business success, both here and abroad. I suppose that two of the most striking features of recent years have been a new conception of the dignity—aye, the nobility—of business, aud a new conception of the part to be played in domestic and world enterprise by wise and far-spread advertisement. I recall the story of the daughter of the rich trader beyond the seas, who became engaged to an impoverished European princeling. The young man apparently raised an objection to the nature of the father’s commercial activities and the daughter communicated *he objections to the father. Thereupon the father wired at once 4 Complete misconception. ITn not a trader. ITn a philanthropist. See my advertisements.’ In that story there lies far more truth than the sender of the tele gram realised. Yet, 1 would rather that he had wired back 4 Yes, I am a trader—and proud of it—for there is no better or more useful calling in the