THE CALL FOR COLOURS

Wanganui Chronicle, Volume 73, Issue 370, 13 September 1930, Page 21 (Supplement)

THE CALL FOR COLOURS

Although it must, be obvious to the public that most popular cars can only be produced at very low prices because of standardisation, yet one constantly hears stories of how individual owners demand certain colour schemes and will be content with no other. One day recently a lady entered the London showrooms of a dealer, produced a vanity case in one shade of green and a cigarette lighter in another, and said sho would place an order for a saloon if it. could be finished in those colours, the main area of the body in the deeper shade, thc waistline and wheels in the lighter. Although thc firm concerned are now thc fourth largest producers of motor-cars in Great Britain, they were able to comply with this extraordinary request. It is a far cry from thc day when one large-scale maker, in conference with his dealers when thej wore demanding a greater variety o body colours, said: “What’s thc mat ter? Thc public can have my cars it any colour they like, provided it’s i shade of black! ”