SOUTHERN BISCUITS

Wanganui Chronicle, Volume 72, Issue 290, 6 December 1929, Page 14

SOUTHERN BISCUITS

HELP kEDL'CE UNEMPLOYMENT. The Southern Cross Biscuit Company affords the best of opportunities to those who are determined to support loeal industry. There is no need to emphasise how beneficial to the city it is to buy locally made goods. The unemployment bogey would fade into the mists of forgetfulness if each household resolved, henceforth, all things being .-qiMl, to patronise Wanganui manufactures. There is no business which has a better claim to a "VS anganui title than the Southern Cross Biscuit Company, ft has been in existence for years and its destinies have been guided by local business men. Over 100 hands are employed by the firm to-day. That number would, no doubt, be doubled, if every person who had biscuits to buy made a point of always asking for Southern Cross brand. An expenditure of over £50,000 annually is made so as the bulk f it finds distribution within th ■ city itself. With the exception of wheat, and a few other small items which cannot be obtained ' eally, the company purchases its requirements in Wanganui. Is It not fair and reasonable to ask ' at a company, which so readily supports its own centre, should receive support in turn at the hands of the residents cf tkat .outre? Helping the Southern Cross means helping Wanganui, ■'here is no need to say what helping Wanganui results in. Just imagine what the employment of one hundred hands means. It would not be an exaggeration to say that 500 people have a direct interest in the Southern Cross Biscuit Company as a medium to earn a livelihood. There is no question about the quality of the goods the factory can place on the market. They are worthy of the city. Southern Cross Cream Cracker Biscuits are famous for their suality. The crispness and creamy flavour ensure their popularity wherever they are tried. They are recognised throughout New Zealand as a particularly fine line which will compare more than favourably with productions from the best of the world’s factories. They are rightly entitled to the term of ‘ cracker supreme.” Individual tastes are catered for in the various lines manufactured by the company. There is a wide range of afternoon tea biscuits and an assortment of supper biscuits, all manufactured to earn reputations the equal of that ->f the famous cream crackers. The great point for purchasers to remember is that every penny spent on loeal industry means a stop towards reducing the unemployment bogey—a step nearer better times.