Page 17 Advertisements Column 1

Wanganui Chronicle, Volume LXXXIII, Issue 20127, 21 April 1928, Page 17 (Supplement)

I Shoes are at the top of the mode/ The lure of beautiful shoes is stronger to-day than ever before. Shorter skirts —smarter styles—the vogue for the ensemble—all these have done their share towards placing shoes in a seemingly paradoxical position—at the top of the mode, yet at the foundation of every smart outfit. l I ft r i I s I Matchless Shoes are beautiful! Flattering—they make the large foot look small—the small one daintier. Matchless Shoes are designed m Paris by Paul Andre, eminent Shoe designer. When the designs, which are exclusively ours for New Zealand, reach us, siiey are built on New Zea •cnd lasts ro fit the National tool-type, wnich differs from that of other countries, just as much as do facial and figure types. Another feature of Matchless shoes. No riveting or stitching is used in affixing the soles. This is done by the "Auto-turn” process, giving amazing flexibility and lightness and assuring longer life. Matchless Shoes are on view in the smart shops everywhere—new colours—new styles ... a style for every occasion in the smart woman’s day. Yet, Matchless shoes are decidedly modest in price—most models ranging from thirty to forty shillings. Anderson’s Shoe Co.. Ltd. Wanganui; Crichton & Nowman. Wanganui; Regent Shoe Store, Ltd., Wanganui; A. Vernon, Wanganui; 11. S. Harris, Aramohc: C. A. Larcombe, Paten; C. C Mar-