QUALITY FIRST

Wanganui Chronicle, Volume LXXXIII, Issue 19830, 3 May 1927, Page 8

QUALITY FIRST

OVERSEAS BUYERS PLEASED TRIUMPH OF THE BRITISH FAIJi '‘British manufacturers are not onlyholding their own in the world’s trade, but are actually leading the way.” This is the considered opinion of a prominent business man, says a London paper, whoso sole duty it is to bring together large buyers from overseas and British manufacturers. Ho emphasised this by stating the fact that for the first time in tho history of the motor-car industry Britain is now exporting more motor-cars than she imports. Wonderful He spoke of the wonderful business done at the recent British Industries Fair in London and Birmingham. have escorted largo numbers of overseas purchasers to the fair,” he said. “They were amazed at its scope and the existence of the goods displayed. “I have been to trade fairs in many countries. Tho British Fair was unprecedented not only in tho quality of the goods and the excellence of tho service, but in the fact that orders have been exactly carried out, the goods have boon up to sample, and, what is more, despatched in record time. “There were some particularly fine exhibits in the toy section, for instance, and orders were given for consignments of these. The orders were not signed until Friday night, yet during this week-end the goods have been packed and shipped aboard the Olympic for America. Reliability and promptitude count, and Britain is beating the world in these two matters alone. “The excellence of the British article has impressed all purchasers from countries far and wide. My opinion is that as long as Britain keeps up the quality she is bound to lead. In my opinion, in a country like Great Britain, where wages are high and workmen are enjoying a high standard fff living, manufacturers are crazy if they endeavour to make cheap goods. Wide Awake “English manufacturers are not asleep. Far from it. What country in the world could have recouped the losses of last year, as shown by the Board of Trade export figures, as our own manufacturers have done “What tho English manufacturer requires now is, in my opinion, lower taxation, to be left alone, to secure the abolition of passports, and, when buyers roach this country, to see that they shall not be trifled with by such petty restrictions as being refused permission to buy a packet of cigarettes after eight o’clock. “The world, to my personal knowledge, which is a wide one, has grasped the fact that British goods are best, and they mean to have them.”