PAYING FOR QUALITY

Wanganui Chronicle, Volume LXXXII, Issue 19366, 24 July 1925, Page 8

PAYING FOR QUALITY

CONTROL BOARD’S PROPOSALS A NATIONAL BRAND An outline of the tentative proposals of tin l Dairy Control Board for the payment for dairy produce on a qualty basis was given by Mr AV. Grounds (chairman of the Board) at the N.D.A. conference at Jlawera recently. Mr (iroumls emphasised that the proposals v, ere tentative only, and that they had been drawn up now so that the Board could study how they would work out during the coming season before absolute control was established. “ You all know that the Board intends to pay on a quality' basis,” Air Grounds said amidst applause from the delegates.’ The .Board intended to make a differential payment on superfine, first grade and second grade in produce, and the differential payment could be made in the advances to the factories. Superiine butter would receive a halfpennv per pound premium over tirst grade, while first, grade would have a peiinv premium over second grade. The premium for superfine cheese had not. yet been decided on, as it was the inl- nlion of the Board to make furtiier investigations on this point m conjunction with the. Dairy Division and the disfribiit-ors in England. First grade cheese, however, would have a halfpenny premium over second grade. Factories making a saltlcss butter would receive an allowance of 3s Od per cwt on the basis of a .160 s market, the allowance being increased in proportion to anv rise in the market, MARKETING POLICY. Turning to the marketing of the product*, Mr Grounds said that the bnarg had decided to concentrate on Great, Britain, then the Continent. and then North America. It was thought that tile greatest good would tirst be aceo n-

i piished in Great Brd.ain. Pact ones j which are at present marketing 1h- J ir I produce in the Last would he allowed jto continue doing so until such time as the Board decided to concentrate on I those markets. Air Grounds spoke <>f j the possibilities of developing the W ■ lof Rugland markets by direct shipments !i’. West Coast ports, stating that a [Glasgow merchant had told him that I six-sevenl hs of his New Zealand bu’ l.ei 1 were no® brought through London an ! | subjected to a railway charge of 3s 'l l ! a ton. This, naturally, had a propel .c:H effect on the. prices of N'‘W Zealand i butler. ' Regarding the national brand Mr 'Grounds said i< had been decided that. I the brand should be placed on each one [of boxes and crates, and space would ■ be left for factories to put their own brands on also. The Board after i on[sulfation with the distributors, intendIcd io embark on a comprehensive advertising campaign, featuring f-e 1 ! nationaf brand so as to make it Tamil iar and induce consumption of New Zealand prodma. Already advertising was being done al AVembley by the -.do of New Zealand produce in cartonsand by the distribution of literature. ail: it was having a good effect. K NOW LEDG E <> P Al A R KETS. To gain knowledge of tin* worie s, markets the Board recognised Dm i necessity of an intelligent service. I h? repr’senta lives of the Board who were now on their way to England wo-ji I anpoint represents lives in New A oik. Montreal and A n neon ver. and also on the Continent. while reciprocal arrn,'go-im-iits for the distribution of information has been made with the Australian Control Board. Air T. Gardner (Oaonui't asked if second grade cheese realised a high'r price than tirst grade would the factories receive only second grade prices . Mr Grounds replied that it hadnever been proved that second grade chee.e had realised higher prices than first grade. Producers of second grade pro , (luce would receive the value their produce realised. Replving to another delegate. Air Grounds said that if any but: er weninfo the grading store under the nation brand, and it did not come up to tie standard reouired. the national brane would he eliminated. If any faetorx did that fairly often il. would have to bear the cost of the elimination. To Mr Bond (Bainesse). Mr Groundreplied that prices obtained in !hc East would not be pooled with British prices. The amount of produce now going to th<‘ East was small.