ADVERTISING NEW ZEALAND

Wanganui Chronicle, Volume LXXXI, Issue 19033, 10 June 1924, Page 2

ADVERTISING NEW ZEALAND

It will, no doubt, be of interest to our readers to learn what assistance can be obtained in respect to the above by the friendly co-operation of other countries. It is well-known that Hawaii is a great tourist resort and is visited annually by thousands upon thousands of Americans besides Australians, New Zealanders, and people from the Orient. It is very interesting to notice in recent exchanges from Honolulu, that the Hawaii Tourist Bureau, engaged mainly in directing attention to the tourist resorts of Hawaii, is giving on Monday afternoons a moving picture entertainment depisting scenery and the attractions of New Zealand. The slides were furnished to the Hawaii Turist Bureau by the Government Tourist Office of New Zealand, as a result of a trip made to New Zealand a few months back by Mr George T. Armitage, the live secretary of the Hawaii Tourist Bureau. Mr Armitage when he visited New Zealand, was surprised to note the little advertising done overseas, and he undertook to see that all American visitors to Honolulu should receive booklets and other matter relating to New Zealand. He was of the opinion that this action on his part would mean a greater influx of American tourists in New Zealand, to whom, at present. New Zealand is very little known through lack of advertising- _