Page 9 Advertisements Column 1

Wairarapa Times-Age, 13 May 1938, Page 9

Nowadays every hotel and. nearly every large private residence boasts its smoke-room, and many seem to think this is a comparatively modern idea. As a matter of fact, the provision of a special apartment for the use of lovers of the -weed datqs back for centuries. All the spacious and beautiful English manor houses of Elizabeth’s time had their smoke-room. What kind of tobacco they smoked then is not particularly recorded, but it is said to have been “coarse and strong’’ for the most part. Comparatively little was known in that day about tobacco culture. Modern methods of manufacture were unheard of. and brands like our famous toasted Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold were unheard of. Toasting is a very complex process. It not only effectually purifies the leaf, but helps to give it its exceptionally fine flavour and wonderful aroma. The blends named have now been for many years before the public, and each year has seen an increased output to meet increased demand. 719