A NEW DEPARTURE

Waipa Post, Volume 48, Issue 3468, 19 May 1934, Page 7

A NEW DEPARTURE

FILMS DESCRIBING THE PIG INDUSTRY. Quite a number of district farmers, who are interested in the development of the pork and bacon industry as an adjunct to dairying, will learn with interest that the N.Z. Co-operative Pig-marketing Association has arranged to display a motion-pic-ture film which will deal with the educational and marketing sides of the pig industry. The film has, we understand, been prepared with the assistance of the Waikato Pig Recording Club, and it is 2300 feet in length. Speaking yesterday to a prominent official of the Pig-market-ing Association, we learned that it is not at present intended to link up with the motion-picture exhibitors for the film to be included in the usual programmes at theatres, but rather that it is the .Association’s intention to show the film in conjunction with the annual meetings in the dairyfarming districts throughout the Dominion. In this connection the following letter from his Excellency the GovernorGeneral to Mr W. A. Phillips, the Association’s chairman of directors, is interesting:—“ Dear Mr Phillips,— It was with very real pleasure that I

witnessed last week in Auckland the display of your Pig; Industry Film. I have seen many such films in Great Biitain, as well as in the United States and Canada, and I eannot remember having seen any of greater practical value to the farming community than that which, with the help of Kodak (New Zealand), Ltd., your Co-operative Pig Marketing Association have produced and are able to employ for educational purposes among the farmers of this Dominion. Pig husbandly is an almost essential concomitant of dairy farming, and I know of no country in the world where conditions a:;e more favourable to its successful and profitable conduct. But both in respect of the type of pig and its feeding and management the New Zealand fanner has some way to travel if he is looking to the British market to absorb at remunerative prices bacon and pork exported from this Dominion. In these respects your instructive film should prove of immense value and I sincerely hope that many farmers, particularly in the dairying districts of New Zealand, will make a point of seeing it. —Yours very truly (signed), Bledisloe.”