Page 4 Advertisements Column 1

Waipa Post, Volume 48, Issue 3468, 19 May 1934, Page 4

NEARLY EVERYONE WHO READS-—READS A NEWSPAPER SSW' m.tt • ilTv m ra Reaching EreijOas Every Day TirHATEVEB Jdor walk pf '' life, whatever your Income, whatever your 'tastes, there la one thins you have in common with almost every men rad woman in the civil isad world. And that is the reading of newspapers. In fact, the only daily reading done by muttons of people is confined entirely to newspapers. An advertumment in a newspaper reaches thousands of people of all grades of society on any given day. People must read their Newspapers The multitude ’ of things in which people are interested today makes a newspaper a necessity. Who won the Sanders Cup? What are the cricket or football scores? What is happening at Trentham or illccarton ? What did the prim* Minister or the Leader of tha Opposition have to say veatndar? Baser interaato a ampaper a necessity. What Is Happening? What Is the text of the latest note on War Debts? Eje result of the elections abroad.? The foil story of that afirzing attempt on the record by Sir wifaflliri Campbell, or "Amy’ or the ILAJh? People you know are becoming engaged, or getting married, or having babies. When you want a complete and aeewrate record of any event, local, national, or international, it is there in your newspaper. Read by All Classes The millionaire has all the world’s great store of literature at Ms disposal; beautifully printed and elaborately illustrated magazines are Ms if he wants them. He may buy them, be may read some of them. But there is no “may" about his daily newspaper. He reads Jt ■ ■ -every day. And whilst he absorbs information about stocks and share*, about international and local politics, and other things in which he takes an interest, he absorbs the messages of the advertisers. The clerk with a small salary, who cannot afford to buy hooka or magazines, cannot do without his daily newupaper. He, too, reads the news —and the advertisements. And the millionaire and the clerk, the doctor and the salesman, the plumber and the grocer all read newspapers. Also they and their .families must buy clothing and food and a hundred and one articles of frequent necessity. Their choice is made of products advertised in their daily newspaper. “So far as I am concerned, no other advertising medium than the newspapers need exist.” —Sir Charles Higham