NEXT FIVE YEARS
WILL SHOW GREATER PROGRESS At a Cleveland Study Circle of businessmen interested in selling methods, Mr Guy Hubbailt, of the “ Dry Goods Economist,” declared that newspaper advertising space will return merchants much greater benefits in the next five years than in the past 20 years < He said that whether or not newspapers carry more advertising next year than last year they will sell space to the advertiser with less outlay of selling energy. Mr Hubbart said the increasing effectiveness of newspaper advertising for the retail merchant will come not because space and circulation have magically taken on new powers, but because conditions have made advertisers aware that newspaper circulation, in addition to being a sales factor is an ideal instrument by which to gauge the fluctuations of public demand for types of goods.
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Bibliographic details
Waipa Post, Volume 45, Issue 3211, 2 August 1932, Page 7
Word Count
136NEXT FIVE YEARS Waipa Post, Volume 45, Issue 3211, 2 August 1932, Page 7
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