Page 6 Advertisements Column 4

Waipa Post, Volume 44, Issue 3182, 26 May 1932, Page 6

CENTRAL STORE. PHONE 219. Broken Pekoe Tea, loose 1/6 lb, or 4/a for 3 lbs. Orange Pekoe Tea, loose. 2/6 a lb, with an English cup and sa»cer free with a 2 lb parcel? Teaspoon Tea, 2/8 a lb, in 5 ib useful fancy tins with a valuable present in each tin. . ) Hot Water Bags, 3/11 and 4/3.* Great value. Dried Apricots and Prunes, etc. Good, quality. Bulk Malt, Black and White Malt, Hops, etc. GOODS DELIVERED PROMPTLY . W. McKIBBIN & CO. PHONE 219. Does advertising increase the - cost to the consumer ? The fallacy is sometimes heard thai it Answer the question with another question. How does it happen that thi world's biggest advertisers tel the best goods at the cheapest prices ? Answer that and the fallacy It exposed ! It is perfectly simple. Take any business. Rent, insurance, rates, interest on capital, and the many items classed as "overhead" are fixed and absolm whether the turnover is large < small. Obviously, then, the man wh© can give the best value to hit customers is the one who goes right out to spread bis overhead costs over a big volume of sales. Take a business which cost* £25 per month for overhead charges. Give it sales of £loi per month. Roughly, that meai that 25 per cent of sales value. needed to pay overhead. Increase the turnover to £2o© per month and overhead absorbs only 12£ per cent. Add 2$ per , K cent for advertising, and there remains a gain of 10 per cent Plainly, increase the turnover and the keen merchandiser cai increase his profits and give better values to his customers. Who, around you in busines to-day, gives the best values ithe keenest prices ? The-maß who advertises or the man wnffi just sits still for orders to corns his way ? Be wise. Get a!l the benefits advertising offers. And if you don't buy from Waipa Post advertisers don't I?EFORE going to a party chew Yeaston Tablets and purify your breath; 36 for 2s 6d, 100 for 5s 6d.— W. Jeffery, Chemist. ;t