Page 6 Advertisements Column 5

Waipa Post, Volume 44, Issue 3181, 24 May 1932, Page 6

CENTRAL STORE. PHONE 219. Broken Pekoe Tea, loose 1/6 lb, or 4/3 for 3 lbs. Orange Pekoe Tea, loose, 2/6 a lb, with an English cup and saucer free with a 2 lb parcel. Teaspoon Tea, 2/8 a lb, in 5 lb useful fancy tins with a valuable present in each tin. Hot Water Bags, 3/11 and 4/3. J&reat value. Dried Apricots and Prunes, etc. Good quality. Bulk Malt, Black and White Malt, Hops, etc. GOODS DELIVERED PROMPTLY . W. McKIBBIN & CO. PHONE 219. BUSINESS! Does advertising: increase the cost to the consumer ? The fallacy is sometimes heard that it Answer the question with other question. How does it happen that tkj world's biggest advertisers sel the best goods at the cheapest prices ? Answer that and the fallacy Is exposed I

It is perfectly simple. Take any business. Bent, insurance, rates, interest on capita), and the many items classed as "overhead" are fixed and absolut whether the turnover is large < Obviously, then, the man whe can give the best value to his right out to spread his overhead costs over a big volume of sales. Take a business which costs £25 per month for overhead charges. Give it sales of £lofc per month. Roughly, that meai that 25 per cent of sales value needed to pay overhead. Increase the turnover to £2OO per month and overhead absorbs only 12i per cent. Add 2i per cent for advertising, and there remains a gain of 10 per cent Plainly, increase the turnover and the keen merchandiser cai increase his profits and give bet* ter values to his customers. Who, around you in busines to-day, gives the best values a. the keenest prices ? The man who advertises or the man whe just sits still for orders to eemt his way ? * Be wise. Get all the benefits advertising offers. And if you don't buy from Waipa Post advertisers don'! T?EFORE going to a party chew Yeaston Tablets and purify your breath; 36 for 2s 6d, 100 for 6s 6d.— W. Jeffery, Chemist.