Page 6 Advertisements Column 4

Waipa Post, Volume 43, Issue 3392, 24 December 1931, Page 6

BUSINESS I Said a small shopkeeper: "That's a great theory about advertising to increase turnover* and reduce overhead. ExcdSent: for the man in a big way ans with a big population, but just' a theory for the likes of me." Right 1 If it pay 8 the big business to spend a given percentage of turnover to merchandise its goods, why will it not. pay a small business to spend a similar percentage. The big fellow has a corrsspondingly big " overhead "to meet —he has all the disadvantages in a big way that the little fellow has ia But the little fellow who neglects to advertise gets a bigger percentage of "overhead" aag simply goes down to compete

Take it this way: In and about: Te Awamutu there ia a population of 7000 persons. Reckon four people eat one loaf of bread; per day—we consume nearly 6$ tons of bread per month. Beckon five people occupy a house and there are 1400 houses. Each house costs £SOO, with s> life of 20 years. That means an annual turnover for our building trades of £85,000. New buildings, say, £7OOO per and we have a total of £42,00$ turnover for the builders. Hats, boots, shirts, currants* flour, butter, sugar, and so m Work out what your business could sell to 7000 people eaefe and every year. What could your business do*, and what does it do ? Work it out, and then go out to capture* the business. The big fellow has nothing o» you when it comes to opportnAdvertising is the simplest possible rule for sure-fire business success. It is not the skyrocket method. It is the steady, never-failing, keen business wjiy —the way that produces the for the merchandise and vields the best result for the purchaser. AGES and Unemployment Taxi Record Books, one shilling each,', t The Waipa Post.