Page 6 Advertisements Column 6

Waipa Post, Volume 42, Issue 3303, 30 May 1931, Page 6

Public Notices. SAVILL'S ECONOMIC STORE. e THE FAMILY GROCERS. Just arrived a Further Corfifftnient of our now-famous Loose Tea—^Ceylon Broken Pekoe—l/6 per lb. This Tea is Wonderful Value. Try some to-day. HERE ARE A FEW OF OUR GROCERY PRICES:— Shelled Peanuts 4d per lb Sardines, wrapped with key, 4d tin Stag's Head Tea 1/5 per lib packet Dalley's Delicious Pickles 1/4 bottle K. Jam 1/5 per tin (cash price) Creamoata 1/9 packet (cash price) Royal City Baked Beans 9d per tin Heinz Baked Beans, Spaghetti, and Tomato Soup, 3 tins for 2/3 Indian Curry Powder 6d per tin Sunlight Soap lid per pkt. of 3 bars Blue Mottled Soap lOd per bar Velvet Soap 7d per bar Household Soap 6id* bar Pot Cleaners 5 for 1/Loose Plantation Coffee 1/10 per lb Try our new Grated Pineapple lOd tin HERE WE ARE AGAIN ! Look at this !—A Packet of Granose or Sweet Weets, a Jar of Marmite, and a Recipe Book all for lid. PHONE 212. WE DELIVER ORDERS PROMPTLY.

BUSINESS ! Said a small shopkeeper: "That's a great theory about advertising to increase turnover and reduce overhead. Excellent for the man in a big way and with a big population, but just a theory for the likes of me." Right ! If it pays the big business to spend a given percentage of turnover to merchandise its goods, why will it not pay a small business'to spend a similar percentage. The big fellow has a correspondingly big "overhead" to meet —he has all the disadvantages in a big way that the little fellow has in a small way. But the little fellow who neglects to advertise gets a bigger percentage of "overhead" and simply goes down to competition. Take it this way: In and about Te Awamutu there is a population of 7000 persons. Reckon four people eat one loaf of bread per day—we consume nearly 60 'tons of bread per month. Reckon five people occupy a house and there are 1400 houses. Each house costs £SOO, with a life of 20 years. That means an annual turnover for our building trades of £35,000. New buildings, say, £7OOO per year, and we have a total of £42,000 turnover for the builders. Hats, boots, shirts, currants, flour, butter, sugar, and so on. Work out what your business could sell to 7000 people each and every year. What could your business do, and what does it do ? Work it out, and then go out to capture' the business. The big fellow has nothing on you when it comes to opportunity. Advertising is the simplest possible rule for sure-fire business success. It is not the skyrocket method It is the steady, never-failing, keen business way —the way that produces the best for the merchandise and yields the best result for the purchaser.

ENVELOPES Good Quality; suitable for personal or commercial use; 2s 9d per box of 250.—The Waipa Post, Box 1, Telephone 28, Te Awamutu.