Page 2 Advertisements Column 4

Waipa Post, Volume 39, Issue 3088, 12 December 1929, Page 2

SUPPORT THE COUNTRY THAT ' SUPPORTS'YOU 1 Purchase an ALL BRITISH, thoroughly built AUSTIN CAR. See them now at the District Agents, BREMNER BROS., MANIAPOTO STREET (Phone 165), OTOBOHANGA. t Who now offer their numerous clients the very best car value in the Deminion to-day. We demonstrate at your pleasure. Cash or Term Prices ran from £l7B to 1770. All makes of Cars, Trucks, Motor Cycles, etc., repaired at the garage works by skilled mechanics. Satisfaction fully and freely guaranteed. YOUR PATRONAGE SOLICITED. BREMNER BROS/ GARAGE, CHRISTMAS GIFTS. We cordially invite you to call and inspect the Large Range of Really Useful and Beautiful Goods now arriving. WONDERFUL VALUE. You may reserve any Article you wish until Christmas on payment of a small deposit. NORMAN E. LEE WATCHMAKER & JEWELLER, TE AWAMUTU.

£T«E COUNTER BOOKS > for GROCERS, DRAPERS, ud VTIIT BUSINESS REQUIREMENT. Any Quantity for any Kwi Pricei on application to THE WAIPA POST, T 1 AWAMUTU. P.O. Box 1. Telephone Also, Printed and Dfflee Stationery ei any description at Shortest Notice. BUSINESS ! Does advertising Increase ths cost to the consumer ? The fallacious statement is sometimas heard that it does. Answer the question with another question. How does it happen that Am world’s biggest advertisers sal the best goods at the cheapest prices ? Answer that, and the false? is exposed. It is perfectly simple. Take any business. Rent, insuraiMNt rates, interest on capital, and ths many iteme classed aa "overhead” are fixed and absolits whether the turnover ia large er small. Obviously, then, the man whs can give the best value to his customers is the one who goes right out to spread hie overhead costs over a big volume ef sales. Take a business which costs £25 per month for overhead charges. Give it sales of 1100 per month. Roughly that 26 per cent of sales value is needed to pay overhead. Increase the turnover to £2|£ per month, and overhead absorbs only 12$ per cent. Add 2$ par cent for advertising, and thaw remains a gain of 10 per cent Plainly, increase the turnover and the keen merchandiser oaa increase his profits and give batter values to hiscustomers. Who ground you in buslasos y to-day gi vas ths beet valscs at the keenest pricae ? Tkl ias ' advsrtieet er the man who v&2 si j- . { orders Is