NEW ZEALAND HONEY.

Waipa Post, Volume XXI, Issue 1210, 25 February 1922, Page 6

NEW ZEALAND HONEY.

CREATING A DEMAND. LONDON, December 29. There is little doubt that successful commerce in this country depends very largely on advertising. Those responsible for the disposal of New Zealand honey have fortunately grasped this fact, and their initial effort in popularising this commodity is a good one, though a restricted one. This week the large show window in the High Commissioner's offices in the Strand is devoted to an instructive display arranged for at the most propitious time. No one who passes down the crowded London thoroughfare can help but observe it, and a large proportion of pedestrians stop and mark its lesson, writ large for all to siee. "Eat more New Zealand honey" is the text of the exhibition. These words are displayed in gigantic lettering over an eight-foot map of New Zealand. Other large posters proclaim the fact that honey is "packed by the New Zealand Co-operative Honey Producers' Association (Ltd.), Auckland, New Zealand. Imperial Bee honey is a natural product of New Zealand." From the floor of the show case there ris'e five pyramids of honey pots, six feet in height from base to peak. The produce is packed in glass jars, in tins, and in cardboard containers. In front are modPls showing the equivalent food values! o£ seven ounces of honey. Thus, possessing a jar of this desirable commodity, one has the equivalent of eight oranges or five bananas, one quart of milk, 15oz of codfish, 10 eggs, 12oz of beefsteak, 5.60 zof cream cheese, or BJoz of walnuts. The display was arranged by one of London's recognised artists in window dressing. It is all very interesting and impressive, and the immediate re-

suit has been a great influx of inquiries. If such is the result of a strictlv localised advertisement of the kind it is reasonable to expect good business from a generous expenditure m ordinary advertising. Honey at present is not looked upon as a necessity and only advertising can convince the public that they must buy it, and preferably New Zealand honey