Page 3 Advertisements Column 5

Waikato Independent, Volume XLIV, Issue 6172, 12 March 1948, Page 3

SEDAN TOPS BEFORE WINTER Starts, secure our quote for fitting a " BEFORE WINTER STARTS, SECURE OUR QUOTE FOR FITTING A STEEL TOP TO YOUR CAR Prices from £9/10/LITOHWARK'S CAR PAINING ,& PANEL BEATING SERVICE The Complete Bodywork Specialists. Ferguson's Buildings : Cambridge Phone 632; After hours 636. "HOW A CITY WAS SAVED BY ITS WOMEN"— The following is the Second Instalment of our thrilling serial story, "How a City Was Saved By Its Women," It has a particular application to Cambridge. (First Instalment in previous issues) described the almost sudden change of a small town into a thriving city. The wide-eyed stranger who asks local dwellers for an explanation of this miraculous economic change will receive the cryptic reply: "Never underestimate the power of a woman." ' The truth is that »was saved from economic anemia by its women. In 1938 they banded together, 12,000 strong under a leader of dynamic personality and they formed the Women's Institute of this town. How they rescued it is one of the most dramatic business stories of our time. Business people of this town had complained, for a long time, that the exodus of shoppers to the neighbouring city was slowly bringing them ruin. However, that is all they did about it—talk—until the local Press commenced an intensive campaign. The newspaper people recognised that if they did not do something they were doomed along with the rest of the business people. So they called in economists from the nearest University to prove what everybody knew. "Ten to fifteen million dollars are going to the neighbouring city each year," they rightly reported. ' Be sure and read the Next Instalment, commencing on Friday next The point we wish to stress is the greater the business the larger the stocks and the more variety we can show. The more goods purchased away the less chance of seeing that variety locally. Remember the sole purpose of the Shopkeeper is to serve. Given sufficient local encouragement CAMBRIDGE WATCH AND CLOCK DEPOT will guarantee to show you the Largest Range of Goods particular to our trade to be found in New Zealand. If for the moment we have not what you want we will endeavour to get it. If there is a Present to be given or an Engagement Ring needed give us the opportunity of supplying it. Cambridge Watch and Clock Depot .(H. DURAN) ABOVE HAWORTH'S DEPT. STORE Entrance Through The R—E—D DOOR 1948 will be Another ♦ • . MORRIS YEAR Towards the end of 1947 MORRIS,CARS were reaching us in numbers reminiscent of the "good old days." As a result, a large number of orders we had been holding have been satisfied. 1948 will show a still further improvement and in the near future we expect to be able to supply new cars from stock. In the meantime we advise you to place your order now and thus ensure delivery with the minimum of delay Cambridge THE WORLD'S LARGEST SELLING RADIO. Pass W tfi £r£ 3ST* !><■: ;i;iii: Model 732 : 6-valve All-Wave Band- Spread : £45/0/-. STEWART'S PHONE 666 CAMBRIDGE