Page 2 Advertisements Column 2

Waikato Independent, Volume XXXIX, Issue 3551, 9 May 1939, Page 2

"There's many things a chap can do without at a pinch when times are hard and the clouds refuse to roll by, but tobacco is not one of them," write a contributor to a London weekly not long since. "Hard times? Why then it is precisely that the smoker craves more than ever the soothing, care-dispelling influence of good tobacco." So it is. Despite the depression, the demand for the weed in the Old Land is constantly growing. And it's precisely the same in New Zealand where nine out of every ten men smoke —to say nothing of womenyes, and most of them smoke one or other of the live famous brands — Riverhead Gold, Desert Gold, Navy Cut No. 3 (Bulldog), Cavendish, and Cut Plug No. 10 (Bullshead). Once you try them you always buy them! —So sweet, so pure, sojfresh and fragrant are they! The toasting does it How's that? Because! it eliminates most of the nicotine, and thus makes this beautiful tobacco safe for the smoker, who can indulge ad. lib. with absolute impunity*