Page 7 Advertisements Column 2

Waikato Independent, Volume XXXVII, Issue 3271, 25 February 1937, Page 7

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PATHFINDERS for the PURSE There have been many definitions of advertising . . . some of them simple, some of them profound. There is room for another one. Let ns say simply, but truly, that the advertisements in this paper are Pathfinders for the Purse. * * * Figuratively and literally, that’s what they are. Pathfinders. Trailblazers. Official guides to the best values in merchandise and service. Time-savers. Money-savers. Menucards, if you will, for the diet to be found in stores and shops. The modern mother has many things to do with her time. She simply cannot afford to fritter her time and frazzle her temper by tearing all over town to find thej merchandise she wants at the price her purse permits. She therefore reads the advertisements before setting out. « * # There’s a tip here, then, for mothers . . . mothers and fathers and sisters and brothers. Read the advertisements, as you read a railway guide. Let “The Independent” in the home spare you the turmoil of town. Read the advertisements.

STILL ON THE RUNKELLY’S MOTOR SERVICE IM CAMBRIDGE-AUCKLAND DAILY t m SSS m isimk i m 11 11 ‘ - , ' . . . - . ' 7 v;-/: : . ‘ . . '■ ■ ■ _ ■ ■■ - __ - __r ■■■•' ■■■■ ■• ■ „•' • & The Most Up-to-date Motor Bus on the Koad. Leaves Cambridge Daily at 7 a.m. Leaves Auckland for Cambridge Monday to Friday, 4 p.m.; Saturdays, 7.30 p.m. (the last car for the Waikato on Saturday evenings). Passengers picked up anywhere in Borough. Fare: 25/- return; 13/- single. PHONES: Cambridge 260; Auckland, 44-138.

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