Page 2 Advertisements Column 1

Waikato Independent, Volume XXXIII, Issue 3046, 31 August 1933, Page 2

J, g H,|, i* § ii m m <s >1 a Shipment of TOBRALCO I ffi In the latent pattern design and colour effects. 50 of the smartest designs to "Select from. Should dissatisfaction arise through any defect whatsoever in this material we will replace free of charge. m iS2SESESHSESHSHSZSZSaScISHSSSSSHSES!HSHSHSESES , ESI Se 1/1 H yd. : ] S 32S2SHSHFaSHSHSZSHSHSESHSZSBHHSZSHSHSHSaSHS'I % c Caveat Emptor ! THE famous old Latin adage, Emptor,” when translated into English, means, “Let the buyer beware.” To-day, as in the old days, it is just as necessary for the Buyer to exercise caution. When you buy advertised goods you are safe. A nfan who is not sure of his goods dare not advertise. Advertising would only increase the number of people who tried his product and found it wanting. Only goods which are consistently good can be consistently advertised. Manufacturers who advertise must give good value because they have a good name to protect. A product becomes wellknown, because its name is a guarantee of good goods of full measure and fair price. By buying advertised products you are protecting your self against fraud and inferiority. Beware of substitutes which are offered you when you ask for an advertised product. LET THE BUYER BEWARE BEWARE OP SUBSTITUTES