Page 3 Advertisements Column 1

Waikato Independent, Volume XXXIII, Issue 3045, 29 August 1933, Page 3

A believer in the worn-out fallacy that men are not interested in women’s clothes would have had his faith rudely shaken at the Christchurch winter show recently. A large percentage of the crowd who watched the mannequin parade of spring fashions was composed of the stronger sex, who appeared to be completely absorbed in the proceedings. The display of hosiery in particular caught their attention, but it would be difficult to say whether the majority of the men were more interested in the .clothes themselves or in the girls who wore them. The Wanganui police had an unenviable task recently, when the silver stolen from an Auckland taxi had to be counted. Of the amount, £Bip, in silver, £l3O was in threepenny pieces. The story goes that in the early days of smoking in England a citizen of ‘ ‘ credit and renown” (like John Gilpin) was quietly enjoying his pipe (and incidentally emitting clouds of smoke from mouth and nostrils) when his serving man, who had never seen anyone smoking before, came along, and jumping to the conclusion that his master was on fire, rushed to the well, and drew a bucket of water with which he drenched the unfortunate smoker in order to “put him out.” One laughs over that old story, but people there arc, to this day, who throw cold water on tobacco-smoke, and refuse to believe in the face of the clearest evidence that tobacco is harmless provided it is good and as free as may be from nicotine. Our New Zealand tobacco, for instance, cannot do anybody any harm. It is toasted, and the toasting kills the nicotine in it, besides giving it its famous flavour and fragrance. There are but four brands of the genuine toasted: Navy Cut No. 3 (Bulldog), Cavendish, Riverhcad Gold, and Cut Plug No. 10 (Bullsliead).*

Woods’ Great Peppermint Cure For Influenza Colds.

NEARLY EVERYONE WHO READS —READS A NEWSPAPER 51 r '/ft Jot. Reaching Every One Every Day TI7TIATEVEII your walk of * » life, whatever your income, whatever your tastes, there is one thins you have in common with almost ovary man and woman in the civilised world. And that is the reading of newspapers. In fact, the only daily reading done by millions of 'people is confined entirely to newspapers. An advertisement in a newspaper reaches ■thousands of people of _ all grades of society on any given day. People must read their Newspapers The multitude of things in which people are interested coday makes a newspaper a necessity. Who won the Sanders Cup? What are the cricket or football scores' What is happening at Treiifham or Iticcarton? What did t.,e Prime Minister or the Leader of the Opposition have to say yesterday? Eager interests make a newspaper a necessity. What is Happening? Vhat is the text of the latest lotc on War Debts? -Tb® remit of the elections abroad? Ihe ! ull story of that stirring at;empt on the record by bir Malcolm Campbell, or Amy >r the R.A.F.? People you know ire becoming engaged, or geting married, or having babies. tVhen you want a complete and iceurate record of any evenc, ocal, national, or international, it is there in your newspaper. © Read by All Classes The millionaire has .all the world’s great store of literature at his disposal; beautifully printed and elaborately illustrated magazines are his if he wants them. He may buy them, he may read some of them. But there id no “may” about his daily newspaper. He reads it —©very day. And whilst he absorbs information about stocks and shares, about international and local politics, and other things in which he takes an interest, he absorbs the raeseiages of the advertisers. Xhe clerk with a small salary, who cannot afford to buy books or magazines, cannot do without his daily newspaper. He, too, reads the news —and the: advertisements. And the millionaire and the clerk, the doctor and the salesman, the plumber ana the grocer all read newspapersAlso they and their families must buy clothing and food and a hundred and OQe „ articles of frequent necessity. Their choice is made of products advertised in their daily newspaper. “So far as I am concerned, no other advertising medium than the newspapers need exist.” —Sir Charles Higham