REVIVAL BY ADVERTISING.

Waikato Independent, Volume XXXI, Issue 2779, 24 November 1931, Page 2

REVIVAL BY ADVERTISING.

Mr F. Willett Walton, -Jan., vicepresident of Arnold Constable and Co., a well-known New York firm, declared that advertising would bring about a revival of business. "Advertising will have much to do," said Mr Walton, "with bringing about the revival of good business conditions. For advertising is the most effective way of selling, and once wo have sufficient new things to sell, new products, new fabrics, new ideas, advertising will quickly stimulate public interest and business depression will be a thing of the past. "Business depression is a stagnation of creative thinking, and only when our creative machinery is bettor organised and planned will we avoid periods of depression. During recent years of properity advertising has sold us such effective ideas as radios, talking pictures, motion-picture cameras, eclanese fabrics, balloon tyres, electric refrigeration, and hundreds of other things."