THE BEST TONIC.

Waikato Independent, Volume XXX, Issue 2424, 6 December 1930, Page 4

THE BEST TONIC.

"What we need in this period is courage in advertising," says Roger Babson, world-famous business economist and counsel. "Well-placed, vigor-

ous advertising is a powerful tonic for sales. Remember that every readjustment offers a great opportunity to prepare for good business. When times are dull, the general tendency has been to cut down on advertising expenditure. This means less space used to create goodwill for products. Therefore, when things arc quiet, outlay for advertising should give a greater return because of more concentrated attention — less advertising by others may bo far more valuable to you than reductions in the price of the space you are using. When advertising values are at a maximum, space should be bought. This is a good way to lay the foundation for an increase in sales."