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Waikato Independent, Volume XXX, Issue 2304, 27 February 1930, Page 6

Said a Wellington man to his tobacconist when he popped in for a cigar the other morning, "What's the difference between this toasted tobacco I hear so much about, and the ordinary kind?" "All the difference in the world, sir," smilingly replied the smoko merchant. "Toasting gives the tobacco its quite distinctive flavour bouquet. . More than that it helps largely to rid it of its nicotine. You can't smoke more than say a couple of pipes of practically any imported brand you like to mention, with any relish. Too much nicotine in them. But you can smoke toasted tobacco all day long without losing your appetite for it. Can't harm you either. It's toasted, and that's the long and the short of it. Brands? Oh, there are half-a-dozen more or less. I sell a lot of Riverhcad Gold, but quite as much Cavendish and Navy Cut. Old smokers '■ generally prefer Cut Plug No. 10. 'lt's just a matter of taste." The customer bought a tin of Navy Cut "to see if ho iked it." He will.*