ADVERTISING N.Z.

Waikato Independent, Volume XXIV, Issue 3230, 10 June 1924, Page 3

ADVERTISING N.Z.

It will, no doubt, be of interest to our readers to leant what assistance can be obtained in respect to the above by the friendly co-operation of other countries.

It is -well-known that Hawaii is a great tourist resort ami is visited annually by thousands upon thousands of Americans, besides Australians, New Zealanders, and people from the Orient.

It is very interesting to notice in recent exchanges from Honolulu, that the Hawaii Tourist Bureau, engaged mainly 1 in directing attention to the tourist resorts of Hawaii, is giving on Monday afternoons a moving picture entertainment depicting scenery and the attractions of New Zealand. The slides and were furnished to the Hawaii Tourist Bureau by the Government Tourist Office of New. Zealand, as a result of a trip made to New Zealand a few months ago by Mr George T. Armitage, the live secretary of the Hawaii Tourist Bureau. Mr Armitage, when he visited New Zealand, was surprised to note the little advertising done overseas, and he Undertook to see that all American visitors to Honolulu should receive booklets and other matter relating to New Zealand. He was of the opinion that this action on his part would mean a. greater influx of American tourists in New Zealand, to whom at present New Zealand is very little known through lack of advertising.