ADVERTISING NEW ZEALAND.

Wairarapa Age, 19 December 1924, Page 3

ADVERTISING NEW ZEALAND.

PUBLICITY OFFICE EFFORTS. The Hon. G'. J. Anderson (Minister in Charge of the Publicity Office) advises that during the past, quarter increasing quantities of advertising matter have been dispatched overseas for display in the many agencies throughout Australia, America, England, and the East. The material supplied includes 1200 whole-plate photographs, 250 enlargements ranging to photographs of nearly four feet long, 240 lantern slides, 15,000 booklets, and 6500 feet of cinematograph film. Photagraphers will be continually on the road during the summer months obtaining •‘‘ stilt’ ’ and cinematograph .pictures of the many places of interest. Already pictures have been taken of the Otago orchards, Rotorua, Wairarapa and Hawkes Bay districts, including the gannet rookeries at Cape . Kidnappers. Abbut 250,000 booklets and folders are now on order with the printers, and will Be distributed as soon as available. Evidence of the vast amount of publicity being obtained in England is received every mail from the Publicity Officer in London, who states that it is practically impossible to cope with the demands for articles about New Zealand, her people, industries, *and resources. Cables and spec-ially-written articles appear in approximately 150 papers daily, whilst on days following an All Black football match the number of clippings received is considerable.