Page 1 Advertisements Column 2

Tuapeka Times, Volume XXXVIII, Issue 5334, 24 January 1906, Page 1

6 DIRECT IMPORTERS. Now-a-dayß we have no end of all kind of talk about being Direct Importers. It seems to be the great aim of even- the moat every -day Retail Shopkeeper to cover up and conceal the fact that he buys hia few cases of goods from the Dunedin Warehouses and to impress upon tbe general public ibat he purchased flist-hand from the manufacturer. Of course tb« tremendous advantages that are gained and the consequent " pull " that is obtained ou would-be competitors by those capable of carrying out this system of direct importations are responsible for these desperate but'vain efforts to alter facts ; but the claims of these so-called, self-styled importers to be considered such are, to those who know, at least amusing, if nothing else. Many of tham there are whose closest acquaintance with the business of importations is confiued to reading the shipping columns in the daily papers. Others rest their claims as importers on the slender foundation of a package or two received from, over-sea once in a while. But there is another side to tbe question, and this is where WE ronie in. We are IMPORTERS in the strict sense of the word. There is no make-believe about our importations, and we are not beginners at the business. Fear in and year out, and right through the year, our well-known brand (A.T.f.) is to be found on the manifests of vessels entering Dunedin Harbor, and shipment after ! shipment arrives for us from the United fongdom, America, and elsewhere. We go straight to the fountain-head every time for our supplies, it matters not \a what portion of the civilised world the produce may be located. This is why our managing partner, Mr Emery, periodically visits the Old World in, search of all classes of merchandise most suited to the requirements of our customers — a no light task — for while it maybe a simple majbter to buy, it is quite another thing to buy right and to buy well. Already we have received a few of the Special Purchases recently made by him, which include — Millinery, Feathers, Flowers, Costumes, Crash and Cloth Skirts, Coats and Skirts, Shower-proof Jackets, Blouses, etc. Silks, Ribbons, and Laces. A large shipment of Manchester Goods too numerous to particularise. Gentlemen's Mercery and Clothing. Boots and Shoes. Carpets, Curtains, Cretonnes, Table Covers, Furniture and Crockery, Art Ware, Household Ironmongery, etc. Further Shipments arriving will be marked off and ready for Sale on Thursday, 25th January, on which date our GREAT SUMMER SALE WILL COMMENCE. Now, we have only to repeat what we have often said before. Having secured our Goods to the best possible advantage, we give our Customers the full benefit of the great saving effected. Our large turnover enables us to rest content with a profit quite inadequate for the ordinary retailer, and the result is we can give better value than you can hope to get elsewhere. If you pass us you pay more for the same article, or the Bame for an inferior article ; it makes no difference which, you are the loser either way. There is no get-away from it; it is hard solid fact. We never talk at random, and our statement-is proved over and over again by the great bulk of the buying public in these parts. i To the rapidly -decreasing section who do nob make a point of coming straight to us whenever they are in need of anything, we would say : Try us and judge for yourselves. We do not fear the result, for in this way we make lasting customers every day. DIRECT IMPORTERS, CASH EMPORIUM, George-st., Dunedin. ■