INCREASED SALES.

Star (Christchurch), Volume LXVI, Issue 20649, 25 June 1935, Page 4

INCREASED SALES.

Advertising in Evening Newspapers. FIRM’S EXPERIENCE. (Special to the “Star.”) SYDNEY, June 16. Laat week the shareholders of Mark Foy’s, Ltd., held their annual meeting, and listened with considerable satisfaction to the information supplied to them by the chairman, Mr. Herbert Priestley. Among other things, he mentioned that at the Piazza—which includes the more important section of the firm's premises—there had been during the year under review “an increase of £BO,OOO net in sales transactions, accounting for a gain of £100,000.” A later comment which should be taken in close connection with the above deals with advertising expenses for the year which had been increased by £1954. But the chairman evidently realised the intimate relation existing between advertisements and profits, for he asked the shareholders to note carefully that the additional sum spent on advertising for the year in question represented less than 2 per cent of the increase on net sales values. It was certainly an appropriate illustration of the supreme virtues of advertisement, and the newspapers here have not been slow to point the moral. The “Sun,” the evening newspaper, informed its readers that “although details were not given by the chairman, the expansion in the advertising campaign was largely with the “Sun”; which is natural, in as much as so many of our large retail establishments advertise largely, and some exclusively, in the evening paper. But quite apart from the influence wielded by Associated Newspapers, Ltd., over the vast multitudes of Sydney’s inhabitants who crowd our great department stores, buying earnestly, day by day, all the year round, this unsolicited testimonial from the chairman of directors of Mark Foy’s to the direct result of well-planned newspaper advertising, is indeed striking.